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Transformers star Megan Fox wasn’t photographed for this cover shot, or her sexy images inside Esquire’s new movie issue. Greg Williams used the high-tech Red One video camera, and you can see the finished product in video now available right here and in pictures at newsstands everywhere. For the first time in Esquire’s history, a cover image was shot as a video. Using the RedONE, a video camera that captures images at four times the resolution of high-definition, photographer-director Greg Williams recorded ten minutes of loosely scripted footage with Fox — getting out of bed, rolling around on a pool chair, inexplicably lighting a barbecue.

I think Greg is onto something here since the Red One is essentially a dSLR camera that can record video. It should open up some interesting options if you’re a professional photographer. Imagine never missing a moment because your trigger finger was late or you were away from the camera talking to a model. Leave the camera in record mode and “direct” the talent in a way that they forget the camera is rolling. It could also be ideal for shooting liquids or action poses. The only drawback is you won’t be able to light using strobes.

“It allowed her to act,” Williams says. “She could run scenes without being reminded by the sound of a shutter every four seconds that I was taking a picture. As in still photography, a lot of it is capturing unexpected moments. This takes that one step further.” He then went back and pulled out the best images, which you can see in Esquire’s June issue, on sale May 10. Plus, there’s a fantastic by-product: ten bewitching minutes of footage of a beautiful woman.

Some stills extracted from the footage:

This is what a configured RedOne camera looks like:

In the interest of technical investigation, you can study the Red footage here. It’s completely understandable if you need to watch it a few times to study the depth of field, lighting, exposure, etc…

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